Through interning for the Grammy nominated artist Adam Tensta I got a lot of knowledge and I was given many opportunities. One of those opportunities was HUNDRA%. Adam gave me the chance to not only create a live music experience from scratch but also the chance to single-handedly design all the visuals for the event, create it’s brand identity, curate, project manage, coordinate and also lead the event. Being given such a huge task and so many roles to fill myself seemed daunting at first, but I was adamant on proving to myself how multifaceted I truly am.

From endless nights trying to create and design the identity for the event to endless emails with venues trying to pitch my ideas with the small budget I had was challenging. But through hard work and dedication I made it a reality. Not only did I manage to single-handedly pitch the event to the iconic venues of Kulturhuset in the heart of the Swedish capital of Stockholm but I managed to get the venue for free. Kulturhuset wanted a new crowd to their venues and I could get them just that. HUNDRA% is a live experience centered around giving independent and upcoming music acts the chance to perform live and showcase their talent in the heart of Stockholm. Giving them a chance to broaden their audience even further. The knowledge of creating and hosting HUNDRA% is one I’ll carry with me for a lifetime. I finally understand how much I’m capable of doing and doing it well. But also how fun it is supporting up and coming talent, cooperating with sound engineers, coordinating sound checks, being there for the artists, being able to be the middle person between the artists, the venue, the crowd and the creation of an entire experience.