Client: H&M Group is a group of brands and businesses such as H&M, COS, Weekday, Arket, Monki and more.

Brief: Our client wanted a digital concept created with the intention of being able to be used in a long-lasting relationship with their target group, who in this brief were women age 16-22. Our Client wanted this concept to be able to be used in these women’s lives and be something that grows and changes with them. So me and my team had to think outside of the box and find something that could uphold our clients needs while at the same time being of use to their target group. And after extensive research on both the market and our target group through deep interviews, surveys and multiple research methods we found our solution and created the concept. My area of focus was being apart of creating the digital prototype and I had the opportunity to also use my sound recording, art directing, research and branding skills.

Solution